Salient Systems Corporation Hiring for Marketing Lead Generation Specialist Job at Austin, TX Full Time

About Salient

Salient is a leading software provider of comprehensive, enterprise-class Video Management Software and Systems. Salient delivers best-in-class video surveillance solutions for critical infrastructure, transportation, logistics, retail, education, and more. Salient leverages intelligent video technology to mitigate risk, improve service delivery, and drive positive business outcomes for customers worldwide. Salient’s award winning CompleteView VMS platform offers a full range of applications for unmatched scalability through a fully open architecture. Citi Bank, Kirkland’s, University of Notre Dame, ABF Freight, Nike and thousands of other customers trust Salient to provide powerful video-enabled surveillance and business intelligence solutions for today and tomorrow.

Role & Responsibilities

• Conduct follow up activities on all marketing generated leads from webcasts, tradeshows and other events
• Develop new contacts through Account Based Research (ABR) via Zoominfo, SalesForce, LinkedIn, and other databases
• Outbound prospecting via contact engagement activities (emails)
• Initiate sales process by qualifying leads and validating solution fit
• Provide customer service by supplying product documentation and solution description details
• Initiate lead/demand generation strategies that include outbound sales and marketing campaigns and initiatives with personal messaging via Pardot/SalesForce.
• Develop targeted prospect lists from inbound activities, develop regular email campaigns & strategies designed to assist achieving the team sales targets
• In conjunction with sales team, create a reactivation strategy across inactive accounts
• Effectively communicate and present the Salient solution and value proposition to customers/prospects
• Update SalesForce with new leads, contact information and qualifying questions
• Report to leadership with weekly, monthly, and quarterly results

Compensation

Salary is commensurate with experience. Salient Systems provides an excellent benefits package including; partial employer paid health insurance, employer sponsored life, short-term, and long-term disability insurance, voluntary dental and vision insurance, 401(k), and flexible PTO.

Our values are commitment, collaboration, customer focus, determination, and innovation! A fun, entrepreneurial spirit and initiative are key elements of the Salient environment. We foster a culture of collaboration through supporting team building events and continuing career growth and development.

Equal Employment Opportunity
Salient Systems is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and transfer. Salient Systems makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Requirements:

We are seeking a dedicated and enthusiastic Marketing Lead Generation Specialist to join our growing team at Salient. This role is responsible for the lead generation development activities and nurture inbound sales lead campaigns. In this role, you will work directly with Marketing and Sales Teams to create engaging outbound campaigns/sequences, build prospect lists, and utilize networking to assist in generating interest in our products and solutions. This position is critical to the team’s success in creating, implementing, and reinforcing lead generation discipline. See below for experience and qualifications we are looking for in this role.

• Bachelor’s degree or progressive work experience
• Knowledge of computer software systems including MS Office
• Preferred knowledge of Salesforce, Pardot, and ZoomInfo (or similar client engagement software)

Preferred Qualifications

• Excellent written, analytical, and business development skills and ability to execute daily tactical activity to support achievement of marketing and sales targets
• Exceptional organizational and project management skills, with the ability to juggle multiple priorities simultaneously under tight deadlines while keeping an attention to detail
• Ability to work successfully and efficiently with minimal supervision, yet seeks and takes direction appropriately
• Efficiently manage expectations/concerns through strong communication skills, both verbal and written. Keep others in the immediate team informed and up-to-date about the status/progress of projects, and all relevant or useful information related to day-to-day activities
• Comfort working in fast-paced environments and a proven track record of delivering high quality results
• Ability to effectively lead and influence internal/external partners towards intended and successful results
• Flexibility and agility to learn and develop new skills on the job
• Ability to travel domestic and/or internationally as needed